A couple of weeks ago I went to my sister-in-law’s graduation ceremony, and commonly enough I saw the photographer that the school has hired to document the event. Like a good tech geek I checked out his equipment and was thoroughly impressed with the amount of professional gear he had. He had a new 5D with a 24-70 L Lens, a Q Flash and Quantum Power. On his photo station, He had a nicer PC hooked up to a Sony Dye Sub printer, all in a rolling road case, so he had a portable workstation. I thought to myself, man it would be great to have a system like that.
As the ceremony proceeded, I noticed at how the photographer worked. He would casually mosey on one side, snap a few shots, flash is on full power of course, then mosey on the other side, flash blasting on the subject. Now to the non-photo savvy person, this would just be a normal thing. But I am thinking to myself, what is this guy doing? He is making his subjects squint from the lightning that just bolted out of his camera, the background darkens behind the subject, and harsh shadows start to appear. This $5000 equipment has now been reduced to what essentially most point and shoot cameras are capable of doing.
And so I sat there a bit disappointed not only at how this person is taking photos, but more so for the clients that are buying the photos at the premium price of $25 per 5×7. One of those people was of course me, having prepaid before seeing them.
All in all I just want to encourage you, whatever you are shooting with, learn to use your camera, learn to see the light, learn the limitations of your equipment, and most of all be passionate at what you’re doing, money is not the end goal, your story is.